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What impact will the Facebook/Eventbrite partnership have on SMB?

I saw today on Tech Crunch (link: http://tcrn.ch/bIIhRI) that Facebook has partnered up with Eventbrite to allow SMBs to monetize their events. Do you think this partnership will turn out to be an important tool for monetization in the social space? Do you see yourself using this tool for your business?

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