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What is a core benefit proposition?

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Ted Graham
President, Graham Marketing Movements
Posted on Oct. 3, 2010
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Core benefit proposition is the process in determining the prevailing intangible benefit or satisfaction a customer anticipates from a good or service he or she purchases. Generally, an intuitive factor (such as the visual aspect of a new-model car) supported by rationalization (""superior resale value""), is 'the product' for the client, and it variegates from person to person.

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