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What Is A Prospect?

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Topics
Marketing
Sales
Demand Generation
Glossary
Lead Generation
Stevenson, Kami
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Kami Stevenson
asked on Feb. 3, 2010
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Shawn Mitchell
Shawn Mitchell
Director
Posted on Feb. 4, 2010
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A prospect is a lead or a potential buyer who has not yet followed through on a purchase.

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