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4 Answers
Hi Leisl, I'll be interested to hear what the others have to say, but my vote would be for 40 minutes with optional Q&A. HOWEVER, I'm starting to see more and more "short" Webinars - i.e. 5-10 minutes (!) - call it a virtual brown bag lunch - and I think that format has strong potential also.
I recently read that the average human attention span is equal to the listener's age as measured in minutes. So depending on your audience, you might be targeting a 20-minute presentation or a 40-minute presentation. I'm a big fan of short, sweet, and to-the-point, never more than a half hour.
Hi Leisl, like everything else in event marketing, there is no one answer that would apply in all cases.
The "ideal" length of a webinar is determined by the content and what outcome you've promised the viewer. Sometimes you can't, despite your best efforts, deliver the promised information in less than a certain amount of time.
We all want to be concise, but not at the cost of the webinar's value and integrity.
That being said, webinars, including the Q&A, shouldn't run more than 60 minutes. But, if you can get it down between 30 and 45 minutes---and still retain the richness of the content---than you should do so.
Hi, Leisl!
I'm going to jump on the bandwagon and say that 40 min w/optional Q&A time is a pretty good average to aim for. People will block out an hour for an event, but it's nice to give them a little "wiggle room."
Although I like the idea of shorter webinars, I think it's challenging to deliver a satisfying serving of helpful content in such a short window. That said, you could - as Howard suggested - market them specifically as "briefs" - meant to maximize the attendees time - sort of a "no fluff zone" presentation - and that could be very appealing to time-pressed prospects.
Good luck!
Jamie
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