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What is a step-by-step methodology for designing a Social CRM strategy in an enterprise?
Like any CRM software implementation, Social CRM requires a comprehensive design on how an organization will benefit, prioritize, design and implement social technologies into its business processes. How does one break-down the overwhelming options of technologies and uses? What are the sets of questions an organization can answer to narrow the scope to a practical implementation and ongoing maturity of social prowess.
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1 Answer
I got that in my blog, a six-parts series. here are the links. hope this answers it (btw, this is a summary of the workshop i do based on the same materials)
http://estebankolsky.com/2009/10/the-scrm-roadmap-part-1-of-5/
http://estebankolsky.com/2009/11/2009/10/21/the-roadmap-to-scrm-part-2-1-of-5/
http://estebankolsky.com/2009/11/2009/10/25/the-roadmap-to-scrm-part-2-2-of-5/
http://estebankolsky.com/2009/11/2009/11/03/the-roadmap-to-scrm-part-3-of-5/
http://estebankolsky.com/2009/11/the-roadmap-to-scrm-part-4-of-5/
http://estebankolsky.com/2009/11/the-roadmap-to-scrm-part-5-of-5/
Let me know any questions.
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