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What Is Above the Fold?

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Pamela Mckenzy
Marketing Director
Posted on Aug. 2, 2010
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Above the fold is a term derived from print publishing to describe page real estate above the fold of a newspaper. In web publishing, above the fold refers to page real estate that is rendered and first displayed when a web page loads. Due to web browser customization of window sizes, above the fold usually refers to the first 600 pixels.

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