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What Is Bounce Rate?

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Marketing
Advertising
Glossary
Internet Marketing
Metrics
Stevenson, Kami
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Kami Stevenson
asked on Feb. 12, 2010
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Lindsey Walker
Lindsey Walker
VP marketing
Posted on Feb. 13, 2010
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Bounce rate is a metric that refers to the percentage of entrances on a web page that resulted in an exit from the same page without visiting any other page.

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