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What is buying by sample?

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Topics
Sales
Glossary
Purchasing Behavior
Purchasing Decision
Corbin, Todd
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Todd Corbin
asked on July 30, 2010
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Dan Cline
Dan Cline
Posted on July 31, 2010
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A customer is buying by sample if they decide to buy a product after using or examining a sample of the product. This is a method of using the product itself to increase the probability of a purchase.

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