Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
What is buying by specification?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT




1 Answer
A customer is buying by specification if they ask for a number of requirements from the product and only buy the product that meets those requirements. This is in contrast to somebody who buys the most available or standard version of a product.
Answer This Question