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What is complementary demand?

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Topics
Sales
Complementary Demand
Demand Forecasting
Glossary
Kerry, Daniel
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Daniel Kerry
asked on June 30, 2010
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Todd Corbin
Todd Corbin
Posted on July 1, 2010
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When sales of a good or service that is complementary to a certain service or product changes, this may affect sales of the first good. Peanut butter sales may drive complementary demand for grape jelly.

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