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What Is Cost Per Action (CPA)?

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Marketing
Glossary
Internet Marketing
Metrics
Monetization
Stevenson, Kami
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Kami Stevenson
asked on Aug. 12, 2010
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Nick Dallas
Nick Dallas
Posted on Aug. 14, 2010
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Cost Per Action is a method of performance-based advertising where payment to the publisher is dependent upon a defined action, or set of actions, being performed by a user.

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