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What Is Database Marketing?

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Topics
Marketing
Demand Generation
Email Marketing
Glossary
Internet Marketing
Lead Generation
Stevenson, Kami
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Kami Stevenson
asked on Jan. 29, 2010
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Allen Davis
Allen Davis
Marketing Director
Posted on Jan. 30, 2010
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Database marketing is a form of direct marketing wherein an advertiser queries databases in order to acquire customers with personalized communications.

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