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What Is Direct Response?

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Topics
Marketing
Advertising
Demand Generation
Glossary
Lead Generation
Irish, Mark
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Mark Irish
asked on June 19, 2010
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Jeanine Prather
Jeanine Prather
small business consultant, Prather Associates
Posted on June 20, 2010
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Direct response marketing is a marketing tactic wherein the marketer urges the consumer to respond in a direct and specified manner.

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