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What is interchannel competition?

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Topics
Marketing
Competition
Glossary
Interchannel Competition
Supply Chain
Erdman, Molly
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Molly Erdman
asked on Oct. 2, 2010
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Allen Davis
Allen Davis
Marketing Director
Posted on Oct. 3, 2010
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Interchannel competition occurs when two members of the same supply chain end up competing with one another for the same customers. This may occur when a factory sells its products directly, as well as through retailers.

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