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What is preemptive pricing?

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Topics
Sales
Competitive Pricing
Glossary
Preemptive Pricing
Sales Strategy
Moore, Tom
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Tom Moore
asked on July 14, 2010
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Chris Longo
Chris Longo
Senior Director
Posted on July 16, 2010
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Preemptive pricing is a sales strategy that involves selling products at prices lower than a normal level in order to prevent competitors from gaining a place in the market.

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