Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
2 Answers
Price sensitivity refers to the threshold that buyers of products and services experience when they decide whether or not to purchase. Some consumer markets have higher levels of price sensitivity, especially for discretionary purchases.
Perceived value is the underlying factor in price sensitivity, effectively communicating value can redefine said price sensitivity.
Answer This Question