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Pricing: The process a company uses to determine their product or service pricing. Companies use the cost of production, perceived value, marketplace condition, and competition as key data in determining this figure.
Something every company does but not enough dedicate the proper amount of time, effort and resources to do well. Many just use cost plus, follow competitors are rely on gut feel or the in-house guru. There is a growing number of enterprises and SMB sized companies that are realizing there are better pricing strategies and tools available. Value based, rational pricing raises all boats so to speak. It provides customers with more choice and and provides sales people with more confidence in the prices they quote and info to better explain why/how they derived said price.
Pop up said error, so reposted...sorry
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