Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
What is Social CRM?
What is Social CRM, and what are the differences from traditional CRM?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
4 Answers
Chelsea,
Here are three helpful resources:
(1) Someone asked this question a couple of months ago right here on Focus. Here's a link to my answer along with some other pretty good ones. http://www.focus.com/questions/crm/what-your-definition-social-crm/#14799
(2) I borrowed a post from Brent Leary and added some additional thoughts as to the differences between Traditional CRM and Social CRM in June 2009
http://freecrmstrategies.wordpress.com/2009/06/19/traditional-crm-vs-social-c...
(3) Paul Greenberg, "Godfather of CRM" and the guy who wrote the seminal book on Social CRM created a great brief on Focus a few months ago that digs into this a bit more http://www.focus.com/briefs/other/traditional-crm-v-social-crm-there-difference/
This question was already asked and answered many times. i'd suggest you search the focus web site for the same question, or simply look up Paul Greenberg, and advisor for focus, who has posted some tremendous entries answering this question.
some links from within focus
Paul Greenberg
http://www.focus.com/briefs/other/traditional-crm-v-social-crm-there-difference/
http://www.focus.com/briefs/information-technology/quick-look-social-crm-vend...
Other Discussions
http://www.focus.com/questions/sales/what-your-definition-social-crm/
http://www.focus.com/questions/sales/whats-next-big-thing-social-crm/
If that still does not answer your questions, you can always go to Paul Greenberg's blog and read his original definition of Social CRM (http://the56group.typepad.com/pgreenblog/2009/07/time-to-put-a-stake-in-the-g...), or read Brian Vellmure's Ultimate Social CRM Giuide with links to the relevant articles (http://freecrmstrategies.wordpress.com/2010/06/30/the-complete-social-crm-res...), and you are always welcome to visit my blog for lots of discussions on the matter.
Thanks for the question, hope this helps.
Chelsea,
I have recently been involved in some research in this space and without endorsing this particular product would recommend viewing this video for a simple, yet comprehensive overview.
http://vimeo.com/5583085
Cheers,
William
In traditional CRM sales reaches out to the customer. Social CRM turns this upside down. The customer now drives the engagement. He already knows about you and your product. He has already talked to references--you no longer get to pick and choose. The customer tells you what he wants, when he wants it, how he wants it configured. The sales professional needs to understand the psychology of how the customer makes his buying decision, work with the customer, and be aware that the customer, not the sales rep, will be writing the call report. Only this report isn't limited to the organization's internal system, it's broadcast to the world.
Answer This Question