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What is the most important feature an iPhone app should provide for a company?

Wondering what the business community thinks the most important iPhone feature is for a company. From email capture and branding, to in app purchases and geo-location, iPhone apps can do a lot...but what really matters to your business?

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Jay  Kinghorn
Owner, Kinghorn Visual
Posted on Dec. 1, 2010
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I would recommend flipping the question to ask what would my customers want from an iPhone app? There isn't one single feature or tool that is valuable in all iPhone applications. Rather I would encourage you to think of what functionality you can provide customers in an app that they don't currently have in the browser or in-person. It may be in-app purchases or geo-location but for a majority of businesses, those features would be useless.

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