Loved the "Mayhem" commercials that Benjamin mentioned, but I felt that the Old Spice campaign simply crushed all comers in the 2010 battle-of-the-ad-spots.

By combining traditional advertising with some unique online social media elements, I thought that it set a new standard.

Johnny Giles

Principal Owner, Expert Business Presentations

Posted on Dec. 22, 2010

Hi Cindy, what a great question...

In best ads;
1. High quality image ads on CraigsList and BackPage are impressive.
2. Nice YouTube Videos.
3. Video E-mails (I receive 1-2 a week on average).
4. Favorite TV Commercials (Mayhem by Allstate).
5. Favorite Radio Commercial (skits that resemble ads in 40's- 60's).

I promote myself through video a lot and here are my three videos;

YouTube Video 1 for EBP Business Presentations:

http://www.youtube.com/watch?v=3epJddBbfsk

YouTube Video 2 for EBP YouTube Video Design:

http://www.youtube.com/watch?v=AH9ucAZZnLc

YouTube Video 3 for EBP Lobbying Firm Representation:

http://www.youtube.com/watch?v=kEm-3gIweMM

I am interested to see what others say!

Johnny Giles
http://www.expertbusinesspresentations.com
704-315-5149
cre8ivejg@yahoo.com

Veronique Palmer

SharePoint MVP, Managing Member, Lets Collaborate

Posted on Dec. 23, 2010

I don't know if you'll get this where you are, but in South Africa we have a dog called Buddy in the Toyota adverts. It was a stroke of sheer genius and he is well loved and constantly quoted in all circles. Brilliant advertising. I just love them.

Nothing else has even vaguely stood out on any level. Check out the ads on :

http://www.facebook.com/group.php?gid=317532564370

It was innovative because they combined upper crust mentality with pure down to earth coolness. They found something that everyone can relate to and they made us laugh at ourselves. Genius.

Benjamin Breeland

Enterprise Management Consultant, ca technologies

Posted on Dec. 29, 2010

I am not sure how one measures innovation in commercials. I find the best commercials this year are the allstate "mayhem" commercials.

http://www.allstate.com/Mayhem-is-everywhere/main.aspx

The company transformed "mayhem" into a person who explains to the viewer exactly what happens prior to, during, and after the accident (mayhem).

Great idea!

Jim Reilly

Commercial Director, Decisive Media

Posted on Jan. 19, 2011

I agree with Brian that the Old Spice ads were exceptional but would rate Intel as worthy of note (http://www.youtube.com/user/channelintel?blend=1&ob=4) and my 'winner' for 2010 would be the Tipp-Ex ad Hunter Shoots a Bear (http://www.youtube.com/watch?v=4ba1BqJ4S2M).