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What is your favorite ESP or email marketing solution?
Just curious to see popular opinions - pricing, user experience, support - take any factors into consideration.
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2 Answers
Thomas, as you probably know there are literally 100s of ESP solutions available on the market. The real key for you or anyone is finding one that is the best match for your companies needs, budget, culture, etc and can you grow with them.
John Caldwell of Red Pill Email has an ESP Vendor Guide that takes an objective look at the features of 28 vendors - http://redpillemail.com/blog/email-vendor-guide - it does cost $500. For more anecdotal stuff, he also has an ESP Reviews site - http://www.email-geeks.com/reviews/items/index.shtml
Loren
Thanks, Loren!
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