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What is your favourite workflow to load RSS into emailmarketing messages?
I have been working with loading RSS into emailmarketing messages for a while. There are several ways to do this and I would love to hear your comments on how you do it and what kind of difficulties there are and tricks you use.
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1 Answer
Jordie,
Good question, and an interesting advanced topic for many marketers. If there is a relevant RSS feed that you can use to provide relevant information to your audience it can be immensely valuable.
As for workflow, it really depends on the provider you're using. In Eloqua, we can automatically embed a dynamic RSS feed that pulls the last few items off the feed into your email content. Very easy in terms of workflow - here's a blog post for users showing how it's done:
http://eloqua.blogspot.com/2008/12/content-for-free.html
Glad to chat with you more if you're interested in exploring the option.
Steve
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