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What is your one major prediction for demand generation in 2012?
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5 Answers
Measuring cost per sales qualified lead will replace cost per marketing qualified lead in best-in-class companies.
Companies will begin to understand the need for behavioral change management to transform their marketing & sales approach to Buyer 2.0
Carlos Hidalgo
@cahidalgo
Mobile marketing will take off, as mobile devices continue to evolve as the "first screen."
Big Data and AI moving Content Personalization and Automation within Social Graph.
Steve I would like to add the emergence of D2D (device-to-device) interactions and systems will revolutionize technological efficiencies and superior customer experiences.
i.e. Sun Microsystems Jini, is underdevelopment that basically enables network devices to automatically disccover and plug into other network devices without a system administrator.
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