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What is your opinion on training employees to use social media?
Do you think it is beneficial to train employees how to properly manage their social media presence to maintain company standards? For example, how to appropriately discuss work on Facebook? I think this should be common sense, but I've definitely seen people struggle with it.
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It's definitely worth doing although you can overdo it. I recommend sticking to basics and using common sense. For example, make sure that employees know that even "personal" social media outlets are often seen by professional contacts. Ask them to consider the professional implications of posting something before they do so.
Also, be aware of the fact that many employees view their social media activities as something that is about them personally. As such, they view a corporation's effort to exercise control over those activities as an infringement on their personal space. That's another reason to stick to common sense and the basics.
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