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What kind of impact has social media had on the telemarketing industry?
In your experience, how has social media impacted the telemarketing industry? What, if anything, has changed?
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2 Answers
Just as Social Media makes it possible for Sales Pros to learn more about the demographics and Buying habits of our Prospects, etc., it has also allowed our Prospects to become more educated. With a few "clicks" they can learn about our Company, our Products and Services, our Reputation and our Competition. In many cases, I've found that the Prospect ends up knowing more than the Sales Pro.
Another enormous benefit which most Sales Pros overlook is the ability to learn from the Masters. Virtually every Training, Speaking, Marketing and Mentoring Expert has a Web Site and gives away invaluable material.
Have a "Fanta$tic" Future!
Stan Billue, CSP
www.StanBillue.com
The single most important benefit of social media for sales professionals is the ability to see further and deeper into the customer's buying process.
As a seller, you have greater visibility to a larger section of the decision-making process - what the customer is thinking, what their problems are, what pain they're trying to solve. You can also see, in real-time, how they're evaluating various solutions, how they're engaging co-buyers and influencers to make a decision.
There are a number of great tools for sellers to sort through volume of social media data to make sense of and organize it based on the customers and prospects directly in your sites. I recommend tools like Gist.com to aggregate all possible information online about your prospect or her organization. It's a snapshot of what they're thinking and saying, plus gives you context for making that next call.
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