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What methods do you use to identify best practices for customer experience management?

Please rank-order the following: a) we don't seek out best practices, b) conferences, c) benchmarking studies, d) books, e) articles and white papers, f) conversations with counterparts at other companies, g) certification course, h) internal training in my company, i) webinars, j) blogs, k) other (please specify). See how your responses will be used in a landmark benchmarking survey: http://www.clearaction.biz/benchmark.html

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Hi Lyn...

In answer to your question - All of them are important! The creation of a superior customer experience is a top-down, company-wide, cross departmental initiative that cannot effectively be rolled out ,managed, or inspected without broad based appeal and support from C-suite to front line and support staff as well. I don't believe any one, or even several of your suggestions will bring about game changing results without a major corporate culture shift....

Andrea
AndreaHIhara@aol.com
Andrea Hardy Ihara on LinkedIn

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Lynn Hunsaker
Customer Experience Strategist, ClearAction
Posted on Oct. 25, 2010
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Hi Avi and William -- the clarifying phrases have now been added. Thanks!

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Avi Kaye
CEO Social Media & Managing Partner, Butterknife Marketing
Posted on Oct. 25, 2010
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It may be just me, but I'm not entirely sure I understand the question. Do you mind rephrasing it?

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William Sovie
Director, Client Services, Raybec Communications
Posted on Oct. 25, 2010
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Lynn,

I'm with Avi. Think I know, but would prefer to not take a shot in the dark.

Cheers,

William

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