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What metrics do you use to measure the success of your social efforts?
Number of "likes"? Number of retweets? What metrics do you use to measure the success of your social efforts, and why?
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2 Answers
It depends on what your goals are?
Is it visibility?
Then set up some social mention searches to see how many mentions of your brand there are now, take a benchmark and watch to see how it changes. If your positive mentions increase that's a good measurement of success.
Is it customer service?
Keep track of incoming support calls and your online support. Satisfied online customers and fewer calls might be a success.
Is it sales?
Link through Google Analytics to the sales page and see how your social media referrals are doing.
Is it SEO?
Check your analytics and set up some searches on Google Alerts and Social Mention. If your traffic goes up is it coming from social media sites?
You can't measure success without taking baselines for solid goals.
Social media is about improving your brand name and generating leads. Although having a lot of people liking or following your page is great, it would be more important to have less followers and likes if you were generating more leads for the business. Check out this guide on lead generation and nurturing strategy.
http://www.siliconcloud.com/lead-generation---nurturing-strategy/
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