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What mobile marketing tools are most effective and why?
My company has just started to get into the realm of mobile marketing and wanted some advice on where to start and what things I should stay away from?
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Hi Karen,
Here's a link to a whitepaper that breaks down the mobile landscape, mobile audience and mobile strategy, and provides a good description of the potential mobile tactics and channels: http://www.knotice.com/whitepaper/makingsensemobile.pdf (when you click on the link, the paper will download.)
I'd also recommend that you resist the urge to look at one-off tactics/tools and focus on developing an overall, channel-neutral strategy based on your specific objectives and audience.
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