Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
What percentage of revenue should be spent on marketing?
This question was asked by members who attended our "3 Must-Haves for Successful Lead Nuturing" webcast.
To see all questions related to this webcast, please click here.
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
1 Answer
The ratio between revenue and marketing budget varies heavily depending on the companies market share, industry, market's maturity and strategic goals of the company. I have seen it range from 1-50%. It would be better to look at the marketing expenses verse the gross profit. This eliminates some of the effects between high margin and low margin industries. For business's I've seen, this narrows the range down to 10-30%, if early stage start-ups and other outliers are removed. Without knowing the other factors involved, it is impossible to give a narrow range for marketing expenditures.
Answer This Question