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What percentage of subscribers do you keep by offering an email preference center?
A friend in my same industry remarked that they were able to keep 12% of would-be unsubscribers subscribed simply by allowing the subscriber to control their contact preferences. Have you found this to be true? How many subscribers have you been able to retain?
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Rebecca,
from what we've seen, this really depends on whether you really have the breadth of content that a subscriber will care to choose between. We've seen success with this strategy in areas such as the publishing industry (quite a breadth of content obviously), and in areas like major league sports arenas (are you interested in hearing about NBA/NHL/WNBA/Concerts/Events/etc) where the content is quite distinct. In B2B, unless you are a large enterprise with many unique product lines, it's likely less relevant.
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