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What role does mobile marketing have in virtual events?
This question was asked during the March 31 roundtable on "Tips and Strategies for Marketing Your Virtual Event" with Cece Salomon-Lee, Michelle Bruno and Shannon Ryan. FocusMarketingRT
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Mobile has and will be a major component of how people consume content. As with any content initiative, content creators should factor in the various ways people prefer to consume content and the medium, including how it can be accessed, downloaded and shared via mobile devices.
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