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What social media activities have you found to carry the highest costs?
Asked at:
Above the Funnel: Making the Connection between Social Sales & Marketing and Measurable ROI
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- Chris Selland,
- Caty Kobe,
- Brielle Nikaido
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1 Answer
As I answered on today's call:
a) Don't forget to measure time & resource cost (in addition to direct financial cost) when figuring out the answers to these questions. Twitter in particular tends to be very time-intensive which causes companies to devote lower-cost resources (such as interns) to it - and then wonder why they don't see particularly good results.
b) In my experience Facebook advertising is good at delivering quantity but not particularly good at delivering quality - and I have used it across both B2B and B2C companies. Others' experience may vary but thought it worth mentioning here and on the call.
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