Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
2
What tips do you have for community managers who want to work more closely with their CMO?
- Recommended by:
- Catherine Goldberg,
- Michael Levine
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
1 Answer
First of all, reinforce that the participants in your community are your customers - and that they are there specifically to engage with you - and to engage with each other ABOUT you.
At the same time, they are generally not there to be 'marketed' to - they are there to get help. But it makes absolute sense for Marketing and Customer Service to integrate their efforts in and around community management.
Answer This Question