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What's the difference between an email marketing strategy and an email deliverability strategy?
What's the difference between email marketing and email deliverability? Does email marketing encompass deliverability, or is it the other way around?
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Technical requirements aside (SPF records, etc), I would say that email marketing encompasses deliverability because of one word: relevance. Your email marketing strategy and tactics should boil down to sending relevant content to your audience. Deliverability is more and more being determined on how the user interacts with your email and the best way to increase integration is by sending relevant content.
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