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What's an example of a great content marketing campaign that you've seen?
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Content Marketing: Vendors as Publishers
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1 Answer
Kinaxis: read the study from Chief Content Officer magazine: http://www.nxtbook.com/nxtbooks/junta42/201101_cco/#/16/OnePage
Coca-Cola: Not a campaign, but content marketing inspiration: Watch the 2 videos explaining the reason for Coca-Cola's foray into content and how they plan to go about it: http://www.youtube.com/watch?v=LerdMmWjU_E and http://www.youtube.com/watch?v=fiwIq-8GWA8
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