What's an example of some of the best sales training that you have experienced?

The one I always remember was actually from a trainer when I worked in Private Banking. We were in a classroom environment and he talked to us for ages about looking every individual items worth. Then asked me to sell him the bin on the floor. So I looked at the bin at first thinking how the hell am I going to sell a bin. Then I thought back to what he said and I thought about all the reasons someone needs a bin, why would 'he' specifically need a bin. Then I proceeded to sell him the bin.

It was a really stupid exercise thinking back but he opened me up to selling something on its worth not because I had to.

I spent many years successfully selling technology products to a wide range of customers in the UK and much of the training that seemed to be available at the time was focused on making sales people more intense; i.e. hungrier.

These approaches did not resonate with me, the turning point for me was talking with some successful business people about what sales approaches worked for them. I found out that the less "needy" for the sale I appeared to be, the easier it would be to create a climate in which I could obtain a sale for the product.

If you have the opportunity to engage with business-people or consumers that buy, then take it and listen carefully to them about how they like to be approached and sold to.