I attended a presentation from the VP of PD at Klout the other week. He mentioned that the average Klout score was like 20 or 25. So I think anything above the average means you are "good"

Andrew Kordek
Co-Founder, Trendline Interactive
A Strategic Email Marketing Agency
Twitter: @andrewkordek & @trendlinei
Email: andrew@trendlineinteractive.com

Arka Bhattacharya Replied on Oct. 8, 2011

@Andrew : This average is based in how many users .. is there like a percentile scale that indicates something beyond " above arerage" or "good" ..also not suggesting that a klout score is a supremely clever or unbeatably reliable metric but since i've asked the question i'll persist .. what do klout score, amplification ,true reach and engagement actually mean in plainspeak?

Chad White

Research Director, Responsys

Posted on Oct. 7, 2011

Recommended by:
Vasile Stoica

Arka,

My advice is to ignore your Klout score and instead focus on getting value out of your time spend on Twitter, Facebook and other social networks. A high Klout score is not the goal. Maximizing value and relationships is.

Yoel Ben-Avraham

Principal, Net-Presence

Posted on Oct. 9, 2011

Recommended by:
Arka Bhattacharya

My gut says it isn't the score, its the trend. If the trend is upward, it stands to reason that your "reach" and your "influence" is increasing. I'm also trying out mBlast.com, which appears to be a similar "Social Media Influence" measuring tool.

Ultimately all they are doing is taking the kind of statistics PostRank Analytics and similar tools measure in terms of "engagements" and then adding the "weight" factor of the engagee's audience etc.

It would be interesting to compare the statistics from several different tools against each other over a period of say six months. Anyone game?

Arka Bhattacharya Replied on Oct. 9, 2011

Hey Yoel I'm game.. just let me know what you'd like me to do !

Yoel Ben-Avraham Replied on Oct. 10, 2011

Just thinking out loud. To do this properly we need say four different tools that provide numeric results that purports to reflect out Social "influence" and/or Social engagement with others. Then we need (if we don't already have) to setup accounts. Finally I suggest a common Google spreadsheet where we update our weekly scores for the duration. This can be used to provide analysis, graphs etc upon completion of the experiment. Did I miss anything?

Phil Donaldson

Director Of Marketing, PropelGrowth

Posted on Oct. 8, 2011

I agree with Chad. Klout feels like "Angry Birds" for businesspeople. It's certainly one way to measure online engagement. Best to seek genuine engagement and influence rather than working to the scoreboard. One can neglect Klout in order to influence via face time and gain a low Klout score.

For celebrities, I can see Klout as being something of value. As a businessperson, I'm fighting hard not to let it matter. There does seem to be an ego quotient built in to the concept.