Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
What's MOST effective for generating repeat or regular visitors to your business' website?
Considering the limited loyalty of online visitors, generating repeat or regular users can be a challenge. Unlike unique visitors, repeats users are less concerned with your business' credibility, and usually are visiting the site for a specific purpose. What is the key to getting users to visit your site on a regular basis? What do you think drives real interest and retention? VOTE ON THE POLL HERE!
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
5 Answers
Give your customers, current and potential, options. The most important ones are contact choices, i.e., immediate interactive chat, or your toll free telephone number available 24/7 for immediate retrieval of information or to get their questions answered. Today's customer is a click away from your competition. Keep it simple so they can navigate easily. Be the customer on your site, not the company!
The websites that see the most repeat customers are those that offer an interactive element. Give your customers something to do once they land on your website: play games, answer questions, payment calculators, let them upload pictures using your product and trivia are ways to keep them returning. Offering interactive chat windows and places to write reviews are just as beneficial as relating to your customers emotional hot buttons. Make it fun, make it useful, make it necessary.
Brand loyalty is still the important key to keeping customers coming back, this of course has to be backed up with easy to read and find information on the web pages, marketing your page by social networking, ensuring that your web site can be found by the people that purchase your products, e.g. mens shoes would be fashion, consumers that wear suits, typically higher end men, so you would link and arrange advertising to other products that these customers might purchase. Then follow up with email campaigns. The old rule still applies, the customers needs to see your ad/company at least 5 - 7 times to create a strong base.
It depends, of course, on different criteria:
Chat is getting increasingly popular, in this respect. Also, the CS "We call you back" option.
For ex. is it a high-tech company website or a travel company?
For the first one, you would want to have really good, up-to-date, multilingual customer support tools. (INTEL used automated translations for their Spanish support website, and in just 3 months site hits went from 20k to 90 k unique visitors)
For a travel website, you would want to have SEO as well as website content translated in as many languages as possible, that your company has as core target markets. Also, user comments an user reviews are valuable, and making that content available across languages attracts user engagement and decreaseS bounce rate. (See Trip Advisor : http://www.tripadvisor.fr/ShowUserReviews-g274707-d276679-r23664358-Alchymist... )
It's all about advertising and placement. In order to make sure that your business website gets as much traffic as possible, make sure that metatags are present on the back-end. Also, in today's world of high profile, social media outlets, it would be of great benefit to offer your customers the ability to visit you on Facebook and to follow your business on Twitter. Advertising on sites such as MSN, etc can always capture interest.
Answer This Question