Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
What's new and innovative in the world of Benefits Open Enrollment this year?
Benefits Open Enrollment is likely coming up for many of your organizations this year. What's some of the cutting edge stuff going on out there related to heightening employee awareness, education, acceptance; getting people engaged; and strengthening participation rates? What are some of the key messages employers should be sending? What are some of the vehicles being used to make it interesting...and easy?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
3 Answers
Charlie, one thing I have found as a Consultant is employee self-service kiosks, where not only is the Enrollment period advertised and communicated, but where an employee can renew benefits or change them. They can also advise of any new address, change in name, add a dependent, etc. In some cases you can get your questions answered re program elements and other FAQs.
Another Enrollment event, is a Lunch n' Learn where a benefit is discussed while people eat the Company supplied lunch. The Company may have many of these events in the hopes of increasing enrollment.
The items above can be put into a comprehensive Communcations Plan which may start as early as May/June. It would include Town Halls, targeted e-mails re enrollment & benefits, HR website items, etc. I have used this approach as an HR executive and it worked well, raising participation by as much as 31%.
Health Insurance Exchanges and Benefits Enrollment Platforms
The latest technology platforms allow employees to select from a range of plan designs provided by a single or multiple insurance vendors. They usually advocate a defined contribution model which provides employees with a fixed amount to spend on a range of benefits.
The leading portals such as Liazon's "Bright Choices" and Bloom Health go beyond presenting plan options and prices. They actually work with individuals to determine the best coverage for their needs. It takes into consideration a person's budget, health status, healthcare utilization as well as risk tolerance.
Then the platform allows applicants to drill down to learn about the different types of coverage, out of pocket expenses and even estimates what one's annual healthcare expenditures might be based on the location they live in. Employees have tools at their fingertips like never before.
Learn more at:
http://employers-rx.com/hr-outsourcing-solutions/2010/5/10/worried-about-heal...
http://www.gobloomhealth.com/demo/
Great question Charlie
Thanks for letting me add my 2 sense.
Bruce Silver
Employers Rx LLC
The CURE for your employee management headaches
Set up an enrollment Twitter Account staffed by someone in Human Resources. Have the privacy settings closed so employees are protected from nosy coworkers.
The Employer can Tweet directly to their target employee audience on benefit information and time lines, as well as attach links employees can access from their phones (at their schedule).
Younger employees really respond to this and appreciate the flexibility and ease of asking questions to help them make choices.
Answer This Question