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What's the next move for non-Motorola Android handset makers post Google's Motorola announcement?
You're a mobile phone company focused on the Android OS (let's say HTC) and Google has just announced they're acquiring Motorola Mobility. What's the impact to your business? What do you do now?
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2 Answers
The competitive bar is raised considerably. Google will squeeze the most out of its Android OS with its Motorola devices, and companies like HTC and Samsung will need to keep up to par.
One practice which will hopefully go out the window will be stuffing their phones with irremovable bloatware that bogs down performance and annoys consumers. Hopefully companies like HTC and Samsung will also better keep up with the latest features and updates that Android allows.
It's understandable how competitors would be scared though... after-all it is Google's operating system. Though Google has stated that they will run Motorola as a completely separate business from Android, it's not unexpected that hardware competitors think otherwise...
Competitors will take a wait and see approach to understand if Google/Moto is the juggernaut it has the potential to be. Let's not forget MSFT/Nokia and how long it's taking that ship to get under full sail.
In the event that Google/Moto combine forces to create the Android phones everyone wants (following in Google's Flagship phone footsteps, this time with even tighter hardware software integration) we'll see pressure exerted on the combined co through the subsidiary OEM roles that these competitors play in the Android supply chain.
the primary net benefit - an ecosystem play that allows Android tobe sold on use and experience similar to another mobile vendor who sells other computing products. The secondary? A protected patent portfolio through the combined force of the two companies, allowing for a tactical block of forces threatening to slow Android's growth.
As consumers, what's your hope for the combination? What about as an enterprise buyer? Does this move matter to you? Will it change things?
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