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What's your opinion on Google's Search Plus Your World?

We've had a couple of weeks now to digest Google's Search Plus Your World. The reviews seem mixed. But there are some factions that are taking exception to Google's strategy of promoting its social content over that of other social networks. Case in point - focusontheuser.org - even going so far as to offer code to override Google's Search Plus Your World results, giving the user the results as if they were not a Google account holder and Google+ participant.

Facebook's most valuable asset is its social graph. It guards it closely, not allowing search engines to snoop around inside the Facebook community ecosystem and discover all sorts of interesting and valuable (profitable) relationships, trends and demographics. So if it's ok for Facebook to exploit its social data, should Google not be free to do the same?

Is Google really walking a fine line here?

Thoughts? Opinions?

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Jennifer Wing
Internet Marketing Director, Web Marketing Partners
Posted on Jan. 25, 2012

Personally, I think it's distracting. When I am researching something on the internet - it is to find information on a particular topic, or to find a website I only know the name of but not the url for. Seeing my social content come up not only pushes relevant information lower on the page but it's information I have already seen or read. It's irrelevant not to mention distracting. There have been very few times when I have needed a piece of information from within my social content and that it was so buried it would be hard to find via other methods. I think this content is misplaced and there are a lot of things wrong with your private content being splashed around so carelessly. I understand the whole world cannot see it- only you....but does that mean that now when I'm on the computer I have to be isolated? What if I am conducting a search on some topic and another person is looking over my shoulder? Private content is just that - private.

Being logged into google is not going to be an option for many after this change. I wonder how that will go over with google?

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Belldon Colme
Owner, Human Nature Management
Posted on Jan. 25, 2012
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Google is transparent enough; in many ways more so than Facebook.

How do you advertise cheaper in Facebook? Advertise your Facebook page. Google and Facebook, like any social media (or any media, for that matter), are in business to profit. So long as they maintain a reasonable transparency I do not see a problem.

Together, let's put the fun back into work!
Belldon Colme
belldoncolme@gmail.com

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