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What's on your summer business book reading list?
I'm working on a blog post with summer reading recommendations for sales & marketing pros. What's on your list? What have you recently read that others should pick up as well?
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4 Answers
I'm starting off summer with The Next Evolution Of Marketing ("Connect with your customers by marketing with meaning"), by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide.
http://www.amazon.com/Next-Evolution-Marketing-Connect-Customers/dp/0071625364/
Matt: there are five that I recommend, and wrote a mini-review of each on a recent blog:
1. The Nature of Technology by Brian Arthur
2. Wired for War by Peter Singer
3. Traffic by Thomas Vanderbilt
4. The Blue Sweater by Jacqueline Novogratz
5. Charlatan by Pope Brock
Here's a link to the blog: http://www.customerthink.com/blog/five_great_business_books_you_might_not_fin...
Thanks, Andrew, very helpful. I published a list of six recommendations yesterday, here they are:
http://www.heinzmarketing.com/matt-on-marketing/blog/2011/6/summer-reading-re...
The Information by James Gleick http://around.com/the-information
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