Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
When is it OK to put more than one call to action in your emails?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
4 Answers
I think it depends if its B2B or B2C, but to be honest, most emails today have more than one call to action already. Think about it.
1. There is the real call to action - Buy now, download this.
2. Like Us
3. Follow Us
4. Whitelist us.
5. Update preferences
6. Web Version
7. Mobile version.
Etc......
To me there is a lot of noise in email marketing today and its often distracting to the subscriber. While we as marketers are not wanting to put in more than 1 CTA, I think its safe to say that we do ALL the time.
Andrew Kordek
Co-Founder, Trendline Interactive
A Email Marketing Agency
Twitter: @andrewkordek & @trendlinei
Email: andrew@trendlineinteractive.com
Hi Lauren,
My rule is to have one business objective to address per email and threfore a single call-to-action in its content. Now, if you want to put more than one call-to-action, I would say they all have to serve the same objective.
That's my 2 social cents,
Mathieu
At Pinpointe (an ESP), we recently analyzed results from tens of thousands of email campaigns. Perhaps surprisingly:
The more calls-to-action you have in your email, the better the response. This includes campaigns with 0 to 26 individual call-to-action links (often the same call-to-action target within the same email, and yes - customers do create campaigns with no call-to-action and then wonder why they had no responses.)
Also, shorter emails with short subjects outperform longer emails. In general, subject lines 40 characters.
Here's an on-demand webinar that covers the topic of multiple calls-to-action question: http://www.pinpointe.com/blog/webinar-writing-tips-to-improve-email-responses
Pinpointe On-Demand
http://www.blog.pinpointe.com
Of course you can include more than one call to action in your emails...
You can put one in early, another in the middle, another at the end -- just for example. You can also put in different calls to action if you're inviting different actions from different segments of the audience.
There's no problem with multiple calls to action as long as they're all reasonable, respectful and professional.
Al Shultz
http://www.alshultz.com/
Answer This Question