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When looking at Unified Communications offerings, how important is video quality?
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3 Answers
I'd agree with the earlier comments, and would just add that the need for video depends on how you plan to use UC. Currently, it's generally not the prime driver for adopting, but that will change over time (and that will make for some new Focus topics!).
What I'm trying to say is that most thinking around UC is voice-centric, so video could just be an afterthought. However, for businesses that want to be tech-savvy with external communications, video quality will be very important. This can have a dramatic impact on the contact center experience as well as other forms of communication with customers and prospects. For some businesses, this will be obvious, and for them, video will be a deal-maker.
I should also add that video will be more important for certain types of businesses, particularly where visual communication is critical - such as media production, training, fashion, distance education.
Video quality is important, but perhaps what is more important is asking the question as to whether you actually need video.
If you are thinking about video for company meetings, to save travelling costs, then this is easy to cost justify, and the quality needs to be excellant. If quality is poor, then people will revert to face-to-face meetings, and so you have wasted all of the money you invested.
I suppose it all comes down to the mantra ... "if it's worth doing, then it's worth doing right"
Though not as important as audio quality it would be better to have no video at all than poor video. In this era of HD TVs in most homes and computer screens that are better than the televisions of just a few years ago there is an expectation of good quality video.
Once companies realize that what they present to their customers and even employees is a reflection of what they feel is important there will be an understanding that subpar video shows a subpar face for the company.
Have you ever listened to a radio call in program where the phone line of a caller was poor and how it disrupted the show? Imagine trying to conduct a video conference and the video is poor. It will distract from the message.
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