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Where are the top 3 places that marketers should spend their dollars in 2012?
Social media? Inbound marketing? Mobile? Search? What are the top 2-3 areas that marketers should allot their budget dollars in 2012?
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Buyer research, Content, Lead Nurturing*
*Note that Lead Nurturing can include email, inbound marketing, social media, mobile, search, and more - but without content focused on information buyers want, none of the execution tactics will be successful. Lead nurturing is not just for database-driven email campaigns - it's across-the-board buyer engagement through channels they prefer.
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