Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
Where are you going to focus your marketing efforts this year? On expanding, or improving?
This year are you going to focus on improving your existing marketing efforts (updating your website, tweaking your email campaign etc.) or are you going to try new vehicles for online marketing?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
1 Answer
Hi Andi - I am so tempted to say BOTH - but in different areas. My first focus is on setting revenue and profitability goals. Then, I've looked at which product or service offerings are going to give me the highest bang for my time and money.
Where I'm improving my marketing? Building stronger referral relationships, credibility and strength of contact and relationship with my community.
Where I'm expanding my marketing? I'm doing webinars, writing for other large online publications, participating more fully in sharing my expertise with broader small business communities.
Answer This Question