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Where can I engage with MSPs & VARs in VoIP, Communications?
I am looking to recruit channel partners into a leading telco's channel program. Where can I interact with these types of companies with skills in IP telephony, but also cloud/data centers?Thanks,adriana@batinghollowpartners.com
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2 Answers
The best places I've found to meet VARs & MSPs are at trade shows. They're there to learn and make new connections. Now, before you complain about budget allocation and getting fund to travel, keep in mind that there a lot of virtual trade shows now that allow you access from your own office.
I've never been to an in-person trade show, but I've been to quite a few virtual versions. They've been great for meeting other people - especially in the "Lounge" areas - and discussing relevant topics. When I was doing sales, my best partners were met at virtual shows.
Oh, and most of these shows are FREE to attend!
Thanks, Marc! Can you recommend any, please?
I usually contact them individually through channel research and then engage them with a compelling value proposition.
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