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Where can I find a good list of email marketing products?
Looking to compare some different email marketing products. Where do I start?
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3 Answers
Hi Sam,
If you mean email marketing services providers (ESPs), there are several good sources.
Take a look at the directory of The Email Guide (www.theemailguide.com). You can also check out the Email Marketers Club of my friend Tamara Gielen on Ning (www.emailmarketersclub.com), she has a list as well. Finally, I have a small list on my Twitter account with ESPs you can follow on Twitter (and obviously check out via their websites).
If you want more detailed comparison reports or online sources: those exist as well. But, prior to looking at features, you first might want to look at what are your needs and those of your (future?) subscribers. Sometimes a niche or small ESP can be a better fit. Sometimes you might need more than an ESP: a MAP or marketing automation platform. So it really depends from much more than features.
Hope this helps.
Or you can get an Ezine Hosting report at www.ElevatingYourBusiness.com/a/ under resources for free.
If you're looking for a top-tier solution, Forrester published a Wave report called "Email Marketing Service Providers" in Q4 2009 (almost a year ago) where Responsys and ExactTarget are named as the leaders in a group of about 8. Today the main players are still the same 8 (IMHO). If you're looking for more basic (and less expensive) functionality, there are many including Constant Contact, Vertical Response, iContact and MailChip to name but a few...
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