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Where to get good Sponsors?
I have a business idea. Its really huge and prosperous. But I need to convince some good investors. My website would be there in August and the whole business is online. Can anyone guide me, the route I should take. The company's focus is on Youngsters.
Best Answer
I would suggest if you are focused on the younger generations, identify what behaviourial characteristics you find desirable (i.e. younger demographics who purchase video games frequently?) and what does your company offer to the younger generations. Because once you have identified it, it is easier to target a sponsor to match THEIR values to your product.
If it is general, as of now, I would suggest institutions like colleges and universities. Talk to the marketing or resource development department and see if you could get a sponsorship or donation and how your business could potentially help their students in the future...aka job.
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From where? Focus? I wouldn't. Sometimes a phone call is the best way to contact a company. Even if they say email the proposal, if you can at least speak to someone who works in that department or knows who you can be transferred to for your request for sponsorship/donation/investment, your letter will have more impact because a) you can personalize the letter b) they already spoke to you so that letter has some personification to it.
If you are focused on the younger generation, I really do recommend places like post secondary institution and offer internships/co-op for their students. If you are a new business, you might be able to look into government grants and business associations in the local area where you would station your head office...regardless that it is online.
If all else fails, as an entrepreneur, you may have to get a line of credit, focus and streamline your budget and take a risk in your business. You may have to start small, gain some momentum, and then when wanting to grow, you can find investors and present a sound business plan with numbers to back it up from previous year(s).