Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
Which CRM vendors have a reputation of serving small businesses?
Are there any CRM vendors that small businesses should steer away from?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
2 Answers
Depends on what you mean by small business. Take a look at the vendor's experience (customer list) with companies in your industry. Assuming less than 10 employees, Act! now supported by Sage Software could do the trick. I used Act! with a team of 6 salespeople and found it quite productive. You might look at InfusionSoft CRM (15-day free trial). Interestingly, the founder of Act!, Pat Sullivan, joined the board there. Another solid company that could be a fit is Landslide CRM (30-day free trial). Check out this resource (1 of many!) and talk with your peers: http://www.smallbizcrm.com/.
Good luck and look forward to hearing the results of your search...
Hi Justin,
Each year, CRM Magazine announces a market leader award in August and groups their market leaders into size of business serviced. Here is the Small Business list from August 2010:
- SalesForce (.com)
- Maximizer
- NetSuite
- Oracle (Social CRM and Sales Prospector products)
- SugarCRM
As a CRM consultant, I work with a number of CRM solutions.
Although no one CRM Product is right for everyone, I prefer Maximizer when it fits.
Here is what CRM Magazine said about Maximizer:
Superb depth of functionality kept Maximizer Software on the leaderboard this year. “Maximizer is attracting an audience because they focus on specific vertical industries and types of sales forces,” Dickie says. By building applications geared to a vertical, Maximizer is able to provide more of what a customer in that vertical is looking for. “General-purpose solution providers offer 60 [percent] to 80 percent of what customers want,” Dickie argues, “but having a vertical-industry focus allows Maximizer to go and build a much deeper application that is closer to 85 [percent] or 90 percent.”
New with Maximizer:
In the last few months, a social networking module and an iPhone application developed by Maximizer Certified Business Partners have been released and have brought added functionality and benefits to the core product.
Please consider that a reasonable investment in a CRM consultant can mean the difference between a successful CRM launch and a mediocre or failed CRM launch.
To really understand the complexity of successful CRM implementation, see the answers to the question "How do you get sales reps to use your CRM system?" at
http://www.focus.com/questions/sales/crm-adoption-how-do-you-get-sales-reps-u...
Good luck and please post your choice once you decide as an answer on this thread.
Steve Hosmer
www.amb-marketing.com
Answer This Question